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First-party data — the kind users share willingly with brands they trust — is a marketer’s most valuable and precious asset. But often, when it comes time to activate that data in the form of an advertising campaign, marketers are forced into trade-offs that create real risks. To run campaigns, many hand over this data to platforms or third parties under data collaboration terms that introduce a number of problems:

1. They give up exclusive control, undermining their competitive advantage and allowing others to benefit from relationships they earned. 
2. They risk eroding customer trust, by sharing data in ways users never expected.
3. They avoid sharing — and thus activating — the data altogether, because it’s too sensitive or risky to do so under current controls.

These scenarios are common not because marketers don’t value or care to protect their data, but because until now there hasn’t been a solution that defends the brands’ data control interests as strongly as it serves the platform’s. 

A paradox at the heart of modern marketing

Fact: Advertising literally funds the internet. Ads, and much of the data behind them, fuel the commercial content we all enjoy online. Today’s marketers are expected to drive extraordinary results with more data risks than ever, from fears of data leakage to compliance missteps, or overexposure to black-box platforms. That’s a difficult balance to strike.

And while data fuels the internet — it is also a finite, high-value, and often sensitive, high-risk resource. Treating people’s personal data with care isn’t just ethical — it’s business. 

Most digital advertising workflows today involve advertisers sharing first-party data with platforms, typically through pixels or conversions APIs, to enable platform-side targeting, optimization, and measurement. It’s a familiar model: more data in, better performance out.

But this approach can introduce meaningful trade-offs. Once data leaves a brand’s environment, it becomes harder to maintain transparency, exclusivity, or long-term control. And for especially sensitive or strategic datasets, sharing may not be viable at all.

These challenges are only intensifying as generative AI accelerates demand for richer, more granular inputs, often with little regard for how that data is governed or protected.

What marketers need now are better ways to activate their data without crossing lines that compromise either performance or control. That’s what privacy-first design makes possible. By flipping the traditional model, advertisers keep data within strict boundaries, retain ownership, and grant platforms access to only what’s needed to deliver results — nothing more.

For platforms, this may feel like a constraint. But for the broader ecosystem, it’s a much-needed reset—one that shows performance and protection no longer have to be at odds.

The challenge is, most of today’s systems weren’t built for that. 

A quick primer on data collaboration options

We’ll dig deeper here in a future post, but let’s quickly address some of the tools — specifically data clean rooms (DCRs) and platform APIs—often positioned as an industry fix.  

• Data Clean Rooms (DCRs) generally come in two flavors: platform-owned (like Google’s Ads Data Hub or Meta’s Advanced Analytics) and third-party solutions. Platform-owned DCRs are typically free to access but come with a heavy technical lift—they require significant engineering resources, custom integration, and advertisers must share customer-level data for matching in order to unlock performance insights.
• Additionally, third-party DCRs, while platform-agnostic, can be both costly and complex to implement. It’s not uncommon for onboarding to take 6+ months and require specialized technical support. In both cases, the operational burden can be high, and the trade-offs in data control are often underestimated.
• Direct sharing methods, such as platform APIs, give access, but not control. Once your data enters a platform API, it’s absorbed into their black box and you can’t audit the process or output. Direct sharing methods can expose user-level data to the platform with no privacy guarantees. If you need flexibility or custom collaboration, you’re stuck. APIs are rigid by design. 
• And then there are Privacy-Enhancing Technologies (PETs), which we’ll cover more thoroughly in Part 2 of this series. PETs are often positioned as a silver bullet for data collaboration’s privacy challenges—and in many ways, they represent a meaningful leap forward.

But not all PETs or PET configurations are created equal. As the term gains traction, it’s increasingly used as a catchall for tools that claim to protect data—but in practice, may still expose sensitive information or centralize control in ways that benefit the platform more than the advertiser. In some cases, PETs offer the appearance of security while reinforcing the same power imbalances they’re meant to solve.

A new model: Privacy-Enhancing Technologies (PETs), purpose-built

We’re proposing a different way forward: privacy-enhancing solutions purpose-built on confidential computing, secure computation, and differential privacy to help advertisers use data securely, independently, and with confidence drive success. A solution where raw data is not exposed or seen by outside or ‘other’ parties, not even during analysis or collaboration.  

We’ve taken this into account, and designed a PET solution specifically for marketers. It’s not a black box. It’s not compliance theater. It’s a new model that enables collaboration without exposure.

• No cross-party user identity sharing required between advertisers and platforms
• You control what’s analyzed, what’s shared, and what’s learned. 
• You don’t need to trust the platform; you trust the gold standard PETs we’ve implemented.
• You can use your data to grow without worrying about it enriching anyone else, including your competitors.

The premise is novel: a PET design dedicated to real advertising use cases—audience creation, measurement, optimization — not academic experiments or compliance checklists. Marketers can use their most valuable data without handing it over, losing control, or compromising performance. They can define what’s analyzed, what leaves, and what value is captured, but without the burden of overly complicated technical integrations.

In Part 2 of this series, we’ll unpack more of what this purpose-built promise looks like, along with the differences between performative privacy and real protection, and what to look for when evaluating whether a solution actually puts your interests first.

Rethinking what advertisers should expect from data

Anonym was built to flip the script on the myth that protection and performance cancel each out, and to prove that privacy-first marketing isn’t the constraint — it’s the unlock. That data protection can literally power smarter, more strategic outcomes, and has the potential to build more trusted relationships between platforms and customers. Done well, a privacy-first architecture actually enables more untapped performance, and is the infrastructure we believe the next era of marketing should be built on. 

This is an important shift. For years, data protection and performance have been treated as tradeoffs. But when the right systems are in place, data safeguarding through confidentiality and control can actually be a way to harness more of your insights—not less—while simultaneously respecting the people behind it. 

We’ll explore the mechanics in a future post, but for now make no mistake: the link between protection and performance isn’t hypothetical — it’s proven. And it’s already underway.

Authored by Graham Mudd, SVP of Product at Mozilla’s Anonym and Anonym Co-Founder

Coming up in the series

In Part 2 or our Rewiring the Rules series, we’ll take a closer look at what privacy-enhancing technologies promise, how they actually work, and Anonym’s innovative approach to helping marketers turn data control and confidentiality into a performance advantage. 

The post A first-party data reality check appeared first on The Mozilla Blog.

The digital advertising industry is in a period of meaningful data use transition. An ecosystem that has fostered third-party cookies, device IDs, cross-site tracking, and more is reorienting. Data privacy regulations are evolving and expanding. Consumers, quite reasonably, are concerned with who is sharing and accessing their personal information. And advertisers are seeking ways to gain more control and more security — while seeing more successful marketing results — from the valuable data they have. 

For years, the assumption has been that to perform, advertising requires the unrestricted sharing of consumers’ personal data often between brands, platforms, and intermediaries for matching, measurement, and optimization. 

It’s an old trade-off, and one that is increasingly difficult to defend. It’s out of step with public sentiment and (thanks to new actors and technologies entering the space) increasingly seen as inefficient, operationally fragile, and sometimes even competitively unfavorable to brands.

We believe we can do better — giving marketers better data control and capability. We think it’s time to reimagine what data stewardship, access, and utilization really mean, and how something as valuable as first-party (‘1P’) data can be used not just more respectfully, but also more effectively. And we’re most excited to have the innovative minds at Anonym focused on flipping the legacy model of how data is shared on its head.

This blog introduces a new series, one where we’ll explore perspectives on data use with a focus on tools that both unlock potential and embrace privacy. We’ll dive into topics like first-party (1P) data sharing, the difference between collaboration offerings and actual solutions, and even verticals particularly focused on trust. Most importantly, we’ll debunk one of the advertising industry’s most challenging paradoxes: that handing over data control is the key to accessing data insights.

In the posts ahead, we’ll demonstrate that strong performance doesn’t come from sharing more. It comes from using what you have more intelligently, and in ways that protects as much as powers results. We invite you to read on and learn more.

This series comes to you by the team behind Anonym, experts in reimagining advertising solutions that deliver data protection and performance, together by design.

The post Let’s talk about data control appeared first on The Mozilla Blog.

Our volunteers are teachers, students, coders, creatives, and more. This is a global network — some live in big cities, others in small towns. But they all have one thing in common: they help make the internet feel local, personal, and human.

“Helping people use the web in their own language is about inclusion, respect, and giving communities the tools to shape their own digital experience,” said Francesco Lodolo (aka flod), Mozilla’s Localization Manager, who has been contributing to Mozilla since 2004 and is based in Berlin. “It’s one of the most tangible ways we can make the internet truly global and mirror the diversity of the real world.”

It’s called localization (and it’s a big part of what makes Firefox feel like home, wherever you are).

It’s not just translation: it’s knowing whether to say ‘howdy’ or ‘hallo’

Localization (or l10n as we call it) is all about making Firefox fit your local vibe.

That means:

• Using the right words and phrases for your country or culture (¡Hola vs. ¡Qué onda!)
  
• Formatting information like dates, currencies, and addresses so they make sense where you live
  
• Making sure that Firefox works beautifully in right-to-left languages, or scripts that don’t use the Latin alphabet
  
• Adapting icons, images, and layouts to feel familiar and culturally respectful
  

Even something as simple as a baseball metaphor can need rethinking. As Delphine Lebédel, our Mobile Localization Program Manager, put it: “Expressions rooted in baseball can be tricky to localize into French. Many of those metaphors — like ‘step up to the plate’ or ‘hit it out of the park’ — don’t translate culturally. We often have to adapt or replace them with expressions that make sense locally.”

Firefox even supports different versions of the same language. Spanish in Mexico isn’t always the same as Spanish in Chile or Spain. Firefox knows that and adapts accordingly.

Basically, it’s about making Firefox feel like it belongs in your hands. And none of it would be possible without the incredible humans behind the scenes.

Speaking your language is a global effort

Mozilla works with volunteer contributors (people who translate Firefox and other Mozilla products using a tool we built called Pontoon). In 2024, more than 1,200 contributors have helped keep the internet multilingual and inclusive, with around 220 contributing each month. 

Each language (or locale, to be more accurate) has its own team. Some contributors have been involved for years working on everything from Firefox and Firefox for Android to Mozilla accounts (just a few of the 30 projects supported in 2024). Together, they help ensure Firefox sounds just right for their communities, across 449 locales, from the world’s most widely spoken languages to the smallest Indigenous languages of Central America and Africa.

“The localization community is a passionate and hard-working group of individuals,” said Delphine, who lives in California but originally hails from France. “Many are driven by Mozilla’s mission, while others are motivated by the desire to preserve and revitalize endangered or underrepresented languages.”

For flod, who started localizing in 2004 and still manages the Italian Firefox community, the experience has grown more diverse and inclusive over time. “We’ve seen people with different backgrounds come in — from architects to teachers to students of computational linguistics,” he said. “We’ve worked hard to lower the entry barrier so everyone can contribute.”

A small Mozilla team helps coordinate things, answer questions, and keep the magic moving. But the power comes from the people.

From usernames to real-life meetups

Last month, we brought some of those incredible humans together for Mozilla’s first in-person localization meetup since the pandemic.

Fourteen contributors across 11 languages gathered at our Berlin office. For some, it was their first time meeting collaborators they’ve been chatting with online for years. For others, it was a joyful reunion of friends, translators, and dreamers.

“Meeting contributors in person is incredibly meaningful,” said Delphine. “You finally connect face-to-face with the people who generously volunteer their time — sometimes for years — and it’s a moment to sync more deeply, recognize their work, and celebrate our shared mission together.”

There were lightning talks about endangered languages. Spontaneous brainstorms. Late-night laughter. Way too much coffee. And one big, shared feeling:

“This gave me so much fresh energy and motivation to keep going.”

<figcaption class="wp-element-caption">Berlin meet-up</figcaption>

Looking ahead with the Firefox localization community

Firefox doesn’t just happen to be in your language. People made it that way — with love.

Whether you speak English, Tamil, or Sicilian, our localization community helps make Firefox feel welcoming, intuitive, and built for you.

“Localization matters because it makes products feel like they belong to the people using them,” said flod. “It’s not just about translating words, it’s about making sure experiences make sense across cultures and contexts.”

Sometimes, it even means making the right call before the source text does. “We translated ‘master password’ as ‘primary password’ in Italian long before English did,” flod noted. “It’s nice when the source catches up to something the localization community already figured out.”

And the feedback — when it comes — can be powerful. “One of the most meaningful things I’ve heard is from community members who thank us for helping keep their language alive,” said Delphine. “Sometimes they even mention our products being used in schools.”

If you love language, culture, or community (or just want to peek behind the curtain of Firefox), come join us.

Because behind every “Settings” menu or welcome message is someone who made it make sense for you.

Join our global community of volunteer localizers

click here to learn more

The post How Firefox speaks your language, with help from volunteer localizers around the world appeared first on The Mozilla Blog.

We’ve all been there: a notification pops up, and suddenly we’re responding — even if it completely derails our focus. It feels automatic, but it’s rarely just about the task at hand.

As a staff product researcher on the Firefox mixed methods team, I wanted to understand why multitasking feels so hard to resist. It turns out it’s not just about distraction. It’s tied to deeper emotional needs like trust, security and belonging. We’re not just reacting to a ping; we’re protecting our place, our reputation, our sense of control.

And yet, the tools we use every day haven’t caught up to this reality. Browsers are great at enabling multitasking. They make it easy to start up a bunch of tasks at once, but don’t always make it easy to pick up where you left off.

To explore what happens when users get interrupted and what it takes for them to get back on track, I spoke with 12 folks who spend at least 4 hours per day working in their browser. Here’s what I learned.

Multitasking isn’t a character flaw — it’s a survival strategy

We know multitasking makes us less productive. Constantly switching between tasks forces the brain to refocus each time, which slows down thinking and increases mental fatigue. That’s why there are countless books, apps, and productivity gurus telling us to focus on one thing at a time.

The underlying message is clear: We’re all just distracted by our devices, victims of shrinking attention spans who could stop multitasking if we’d just exercise more self-control.

But this framing misses what’s really happening. Multitasking behaviors, like constantly monitoring and responding to messages, are often protective responses to deeper fears.

One participant explained this clearly:

“I’m not very good at seeing a notification [where] someone’s asked me a question, I know the answer, and being like, ‘I don’t need to respond now.’… 

I feel like it’s very much a confidence thing. I often feel like people don’t think I know what I’m doing, so I need to show them by responding publicly in the Slack channel…I’m sure my therapist would have much to say about this, but it’s generally wanting to come off not looking like I’m not knowledgeable…I want to make sure people have a good impression of me, so I’m not out on the proverbial streets, essentially.”

Interruptions leave emotional residue

Interruptions trigger strong emotions like stress or frustration that linger after the interruption ends. One participant who coordinates clinical trials for cancer research described this vividly:

“I have this huge panic reaction in my body when I hear my dog getting into something… Being interrupted is another stressful event, so that compounds the stress of the task at hand… I’m in this elevated state when I come back, and I don’t have the privilege to sit and meditate or calm myself before I start, because these are urgent tasks. Someone’s health is in the balance. It feels like a snowball of stress… I don’t really regulate, I just do it stressed.”

People will struggle to resume their original tasks until they’ve emotionally recovered.

Small wins reset momentum

After interruptions, participants tackled smaller tasks for quick wins to rebuild momentum and emotional stability. Unfortunately, many productivity tools treat these resets as distractions, using guilt as motivation. Participants were already beating themselves up over their inability to stay focused, so they didn’t want tools that piled on more shame, preferring steady, judgment-free support.

<figcaption class="wp-element-caption">Study participants didn’t want tools that piled on more shame, preferring steady, judgment-free support.</figcaption>

Simple strategies work best for getting back on track

When participants were interrupted, or sensed a context switch coming, they grabbed whatever surface was closest to them. A scratch doc, a sticky note, a temporary calendar entry, an email draft, whatever was accessible. Their goal wasn’t to document everything about the task. It was just about leaving a quick note behind for their future selves.

The notes looked like:

• “Left off in cell A254”
• “Rewrite intro, lead with results”
• “Need to follow up”

We call these mental scaffolds – rough, temporary support structures meant to hold just enough context. They were effective because they were accessible, simple and temporary. Once the task was resumed, the note had done its job and could be discarded without a second thought.

When participants used more complex productivity apps like Asana or Trello, it was usually because their teams required it — not something they chose for their own workflow. These tools were the opposite of the simple, accessible approach that actually worked for them. As one of them explained:

“I tried Asana, Trello, all the project management tools. It’s just too much. Some of these tools are like the Cadillac, and I’m like, I just need a Toyota that rolls off the lot and gets me from A to B quickly.”

Participants stuck with imperfect solutions because switching felt risky when what they had was already working well enough:

“I don’t want to have to use [a new tool], especially if I have something that works for me. I’d love for it to be better, but I don’t want another place I need to keep maintained.”

Multitasking won’t go away, but it can hurt less

Multitasking won’t disappear. It’s the product of systemic workplace pressures that are largely beyond any single company’s control. But while Firefox can’t fix the underlying forces that make multitasking feel necessary, we can reduce the toll it takes on people’s brains and hearts.

Effectively supporting multitasking means reducing both its cognitive and emotional costs. Our opportunity isn’t just to help users do more, but to help them do it better — by making it easier for them to come back, recover, and pick up where they left off in the browser.

Take control of your internet

Download Firefox

The post Why we can’t stop multitasking appeared first on The Mozilla Blog.

We caught up with Tiffanie Barriere, a celebrated bartender, educator, and industry innovator known as “The Drinking Coach” on social media. She talks about cultural and ancestral storytelling through food and drink, online communities and representation, and creative curiosity and personal rituals.

What is your favorite corner of the internet?

Honestly? The comment sections under Black cooking videos and cocktail reels. That’s where the real culture lives with people swapping seasoning secrets, dragging folks for not washing chicken or rice, and hyping up a well-shaken drink. It feels like the digital cousin of a family cookout. @BlackFoodFridays is a daily!

What is an internet deep dive that you can’t wait to jump back into?

The history of speakeasies and queer bars. I started a spiral one night and ended up learning about hidden juke joints, rent parties, and safe spaces that doubled as joy sanctuaries. I want to go back and pull more threads—it’s all connected to how we toast and gather today.

What is the one tab on your web browser that you always regret closing?

A Word Doc full of cocktail books dating back to 1740. Also ancestral history recipes from Black cookbooks.. I am deep into cross-referencing them with classic cocktail modifiers. 

What can you not stop talking about on the internet right now?

Representation in the beverage world. It’s been loud! New talent pops up daily filled with home bartenders, spirit education, partnerships and cool content.  I’m also obsessed with anything speaking to the moon’s presents and astrology.

What was the first online community you engaged with?

MySpace! A place to share your mood, your music, your photos—and let the world peek into your little corner. I was too young to be talking cocktails, but I was definitely learning how to express myself, find my style, and flirt a little. It was the start of building community online, before we even knew what that really meant.

If you could create your own corner of the internet, what would it look like?

A cozy, soulful speakeasy where you could learn history through cocktails, listen to playlists curated by grandmas and DJs alike, swap stories, and build a drink from your pantry. Black joy meets global flavor meets front porch intimacy.

What articles and/or videos are you waiting to read/watch right now?

There’s a standout Substack piece titled “What is Queer Food? A Conversation with John Birdsall” that explores how food practices connect to queer resistance and reclaimed heritage. It’s the kind of writing that feeds both the belly and the spirit. 

Bonus question: If your browser history had to guest bartend for a night, what kind of chaos would it serve up—and would anyone survive the hangover?

My browsers are telling a whole story: Tales of the Cocktail spreadsheets, Black history quotes, butterfly pea tea orders, a Betsey Johnson moment, and a Delta seat to Nice with that Delta One champagne service queued up like a celebration. Oh, and Sorel Hibiscus Liqueur waiting in the wings like the final act. This bar would be part planning committee, part Southern archive, part high-fashion lounge, and absolutely ready. Would you survive? If you sip slow and stay cute, you just might thrive.

Tiffanie Barriere is a celebrated bartender, educator, and industry innovator, known as “The Drinking Coach”, on social media. As the U.S. Co-Chair of Tales of the Cocktail (2025), she has earned some of the industry’s highest honors, including Bartender of the Year from Women of Whiskey and the Visionary Award from Tales of the Cocktail. A respected spirits judge, Barriere has served on panels for the L.A. Spirits Awards, New Orleans Spirits Competition, and Diageo’s World Class. Her expertise has featured in The Washington Post, Southern Living, Wine Enthusiast, Forbes, and Essence, and she has appeared on NBC’s Today Show, Netflix’s Drink Masters, and The Kitchen on Food Network. A Louisiana-Texas native, Barriere brings culture, history, and storytelling to every pour, inspiring a new generation of cocktail enthusiasts and professionals.

The post Tiffanie Barriere browses like she bartends (with soul, sass and a splash of magic) appeared first on The Mozilla Blog.

Here at Mozilla, we are the first to admit the internet isn’t perfect, but we know the internet is pretty darn magical. The internet opens up doors and opportunities, allows for human connection, and lets everyone find where they belong — their corners of the internet. We all have an internet story worth sharing. In My Corner Of The Internet, we talk with people about the online spaces they can’t get enough of, the sites and forums that shaped them, and how they would design their own corner of the web.

We caught up with Florent Daudens, who led digital innovation in Canadian newsrooms before becoming press lead at Hugging Face, the open-source AI community. He talks about shaping his feeds to feel more like home, his move from journalism to AI, and why the best way to understand new tech is to start making things.

What is your favorite corner of the internet?

That rare, quiet part of the internet that actually makes you smarter without making you feel behind. For me, it’s a mix.

LinkedIn surprised me. I used to think of it as stiff and self-promotional, but it’s become where I exchange ideas with people wrestling with the same big questions: What’s AI doing to journalism? What’s worth building?

[X] is still very relevant for everything related to AI news. It’s where I get pulled into weird, fascinating rabbit holes. Someone posts a half-broken agent demo or a wild paper, and suddenly I have 12 tabs open. It’s chaotic in the best way.

And Hugging Face of course, to keep pace with AI releases!

I think what changed everything was narrowing my feeds. Once I stopped trying to follow everything and leaned into what really matters to me – AI, openness, news and creative industries – it all started to feel like home.

What is an internet deep dive that you can’t wait to jump back into?

My YouTube recommendations read like a personality test I didn’t mean to take:

• obsessive AI build logs. I’m a sucker for “How I made this with that” videos to learn new skills related to AI.
• Mandarin tutorials (six years in and still chasing tones…)
• vintage French science shows that I now rewatch with my kid — equal parts nostalgia and wonder. 

What is the one tab you always regret closing?

That post. You know the one — right under the other one. You meant to open it in a new tab, but you didn’t. And then the feed refreshed and it’s gone forever. A digital ghost.

What can you not stop talking about on the internet right now?

AI-generated videos that are totally unhinged and strangely beautiful. Like:

• A yeti doing ASMR
• A gorilla cracking its teeth mid-skydive
• Or Total Pixel Space — the RunwayML AI film festival winner that feels like visual poetry 

What was the first online community you engaged with?

CaraMail, back in France in the late ’90s. It was messy, anonymous, and kind of magical. That early feeling of connecting with people across borders, in French, about anything, was completely new. It opened up so many possibilities and shaped how I saw connection and community, and actually played a role in me moving to Montréal at 18.

If you could create your own corner of the internet, what would it look like?

Actually, I’m lucky; I am building it.

That’s why I moved from journalism to AI. I could feel something shifting, not just in media, but everywhere, and I wanted to help make this foundational technology open, accessible, and collaborative. As a former data journalist, I saw how open-source wasn’t just about sharing code. It was a force multiplier for learning, creativity, and community. With AI, that effect is even stronger. 

So yeah, without a doubt: Hugging Face.

What articles and/or videos are you waiting to read/watch right now?

The LangGraph course on DeepLearning.ai on long-term agentic memory (it’s niche, I know) 

And a new series on MCP, which my colleague Ben kicked off, because I genuinely think this protocol could unlock a whole new layer of what’s possible on the open web. 

What’s the biggest opportunity you see right now at the intersection of AI, open-source and public-interest media?

Small experiments, bold new tools, but most of all, building.

With AI-assisted coding, I think the barrier to entry is lower than ever. You can go from idea to prototype really quickly, even without knowing how to code, but just by starting with your words and ideas. And that’s a game-changer.

Take AI agents: the only way to really understand their potential and their limits is to try building one yourself. That forces you into the mindset that matters most: empathy. Start with what people actually need, then design around that.

Open-source supercharges all of this. It lets you remix, test, and share. It makes scaling faster. And maybe most importantly, it’s the best way to stay independent from tech companies. You’re not just using tools; you’re shaping them. 

Florent Daudens is the press lead at Hugging Face, the open-source AI community. A longtime advocate for the intersection of AI and journalism, he led the digital transformation of major Canadian media such as Le Devoir and Radio-Canada. He has overseen the development of AI-powered tools, helped shape ethical guidelines for AI, and trains newsrooms on its use. He also lectures on AI and journalism at Université de Montréal and ESJ Lille.

The post At Hugging Face, a former journalist helps make AI more accessible appeared first on The Mozilla Blog.

Firefox is expanding its AI-powered features, all designed to keep your data private. We believe technology should serve you, not monitor you. Our team understands the importance of privacy, especially as AI rapidly integrates into our daily lives. 

Firefox protects your privacy by running AI models directly on your device, ensuring your sensitive data remains local. We aim to integrate AI in ways that genuinely enhance your daily browsing while preserving what matters most: choice, privacy and trust.

Supercharge your productivity with no privacy trade-offs

Our AI-powered tools are built to enhance your experience while keeping your data secure:

Automatic alt text generation describes images, enhancing accessibility without compromising privacy. 

Translation capabilities allow seamless browsing, translating pages instantly without sending content off-device. 

AI-enhanced tab groups automatically suggest intuitive names based on page titles and recommend related tabs — all computed privately on your device. 

Link preview, our latest experimental feature, generates key points from articles, providing a quick snippet without external processing.

Firefox brings choice and transparency to you 

Unlike browsers that impose proprietary solutions, Firefox allows you to select your preferred AI chatbot provider directly in the sidebar. You’re free to explore and switch between AI chatbots at any time. You can also remove downloaded AI models anytime from the on-device model management screen. Whether you’re seeking quick assistance, deep research, or daily productivity, Firefox ensures you remain in control. 

Our ongoing commitment to privacy-preserving AI drives us to continuously develop and enhance features that respect and protect your personal information. At Firefox, AI is about creating a smarter, more intuitive browsing experience that boosts productivity without sacrificing privacy.

We’re excited about the future and remain dedicated to investing in AI solutions that position Firefox as your trusted digital companion.

Take control of your internet

Download Firefox

The post Your data, your rules: Firefox’s privacy-first AI features you can trust appeared first on The Mozilla Blog.